Freedx - A Cryptocurrency Exchange at the Intersection of Centralized Access and Decentralized Reach

There is a running joke in tech circles that “if the user experience is bad, it must be Web3.”
As more companies focus on prioritizing the implementation of blockchain technology, there is growing concern that this is done at the expense of the user experience. Looking at the adoption stats of web3 vs web2 users makes a strong case for the perils of overlooking user interface (UI) design.

Existing crypto exchanges are sacrificing proven user experience (UX) practices from Web2 and trying to reinvent the wheel with complex dashboards, a myriad of features and advanced trading tools. The end result is alienating mainstream consumers who are used to more familiar and user-friendly digital experiences. But the small, tech-savvy niche of crypto natives should not be the only priority of cryptocurrency exchanges as the very ethos of crypto is “accessible for all”.

We went about creating Freedx by asking the right questions. For us, this translated to: ‘What if there was a way to enter the crypto space as a web2 user without the need to learn about decentralization, blockchain technology, protocols and layers?’

At its core, this is what Freedx focuses on and does – opening the crypto space to regular users who want a more streamlined experience.

For starters, we believe that one of the trends to shape crypto moving forward is going back to the principle of true simplicity. We need a solution that is easy to use, user-centric and transparent. It's about making crypto accessible and understandable for everyone.
In future posts, we will provide in-depth breakdowns of our main features but for now – we're happy to announce Freedx as the first centralized crypto exchange that makes crypto simple and accessible.

1. Bridging the gap between crypto and web2

Freedx is the missing link inside this complex ecosystem of decentralized and centralized services. True to the ethos behind its name, it will serve to give users the tools to craft a path towards financial freedom – extending from existing CeFi and DeFi products and services to integrate transactions, transfers and free movement of funds that is global, secure and transparent in one platform.

Open to many users globally, Freedx Exchange boasts low fees, intuitive navigation, ample education tools and a simple onboarding process.

As web2 users prioritize usability over blockchain technology, we’ve simplified complex KYC verification with dynamic compliant tools and processes and jargon-filled interfaces in favor of more familiar experiences to foster trust and engagement. Freedx is available as a user-friendly mobile application and desktop-based platform to enhance comfort and security for users entering the Web3 space and encourage further exploration and engagement organically.

Simplicity and clarity are key to the Freedx brand and front-end, promoting accessibility to a wider audience. We understand that while Web3’s decentralized nature is innovative, its user interface doesn’t have to reinvent the wheel.

2. Supporting the user journey from CeFi to DeFi and back

Freedx is based on an integrated approach that builds on the idea of a well-developed ecosystem of services. Most users are familiar with the way exchanges and trading platforms work. Rather than ending that journey just after depositing money on an exchange or holding crypto in that exchange Freedx enhances the user experience all the way to CeFi and back. By improving that user journey, we believe they can become a cohesive point for DeFi and a bridge between DeFi and CeFi so people can experience the full transformative power of crypto.

Our strategy focuses on combining expertise and tech infrastructure with DeFi opportunities to make it easy and secure to use crypto-focused products from within one centralized platform. We're opening the crypto space to would-be traders and investors with a combination of:

• Trader-first design and intuitive UI to make onboarding as painless as possible and ease the process for a new trader.
• Resources for education to assist beginners with catching up to subjects like blockchain technology and various cryptocurrencies and learn at their own pace.
• Industry-leading security to reduce the risk of fraud and hacking and give users clear instructions on how to protect their wallets and account.
• Mobile and web accessibility to make it even more convenient to buy, sell and trade cryptocurrency when out and about.
• Responsive customer service to keep channels open 24/7 so users can gain information and always remain informed.
  
  
  A truly innovative exchange, Freedx is built to serve all types of users, from institutional investors and professional traders all the way to retail users and novice traders, and everyone else in between. Freedx is designed to help traders stay on top of the rapidly changing crypto market while reducing the time spent collecting and analyzing data, reviewing information from the market, browsing data sources, logging into various accounts, and missing out on potential gains.
  
  We believe in our mission to simplify crypto and bring trust to the exchange space at a time when cryptocurrencies are seeing unprecedented growth and adoption. And we are confident the streamlined onboarding process and UI of Freedx will be the gateway for traders who are entering the market and are looking for faster payments, friendlier interfaces, and education tools. We've compiled all of that (and more) in one centralized exchange to make the cryptocurrency world friendlier and approachable.
  
  User experience will be the key area of focus as web3 evolves. On Freedx, we don't discriminate between novice and veteran traders, but we work towards making crypto as simple and easy to trade and access as any other traditional asset class. Levelling up the field so everyone can tap into new technology and the generational wealth opportunities of digital assets.
  
  Platform usage is subject to successful onboarding and KYC. Freedx services may be limited / not available in certain countries.