The crypto world is at a crossroads. Recent events have shaken confidence and highlighted the critical need for a new approach – one built on trust, transparency, and a genuine commitment to user protection. That's why I'm incredibly excited to join Freedx as CEO, leading a team dedicated to building a crypto exchange that not only meets these challenges but sets a new standard for the industry.

My journey in the financial world spans nearly three decades, from traditional banking to the cutting edge of fintech and crypto. I've witnessed firsthand the transformative power of technology and innovation, but also the critical importance of robust regulation and ethical practices. At Freedx, we're weaving these threads together to create an exchange that is both secure and user-friendly, compliant and innovative.

1. Our Guiding Principles

• Openness: We believe in clear communication and honest dialogue. Our users deserve to understand how our platform works, what fees they're paying, and how their assets are protected.


• Transparency: We are committed to operating in a transparent manner. This means clear and accessible information about our operations, our financials, and our commitment to regulatory compliance.


• User-centricity: Our users are at the heart of everything we do. We are building a platform that is intuitive, accessible, and empowers users to confidently navigate the world of crypto.


• Regulation-driven: We embrace regulation as a crucial framework for building trust and ensuring the long-term sustainability of the crypto ecosystem. We are actively engaging with regulators globally to shape a responsible and compliant future for digital assets.

2. Why Freedx Will Succeed

Freedx is not just another crypto exchange. We are building a platform that learns from the past, adapts to the present, and is prepared for the future. We believe our commitment to these core principles will differentiate us and drive our success:

• Building Trust: By prioritizing openness and transparency, we aim to foster trust with our users, creating a community where everyone feels confident and secure.


• Attracting Institutional Investment: Our focus on regulation will attract institutional investors who are seeking a safe and compliant platform to participate in the crypto market.


• Driving Mass Adoption: A user-centric approach, combined with robust security and regulatory compliance, will pave the way for wider adoption of cryptocurrencies by making them more accessible and understandable to the everyday user.

I am incredibly optimistic about the future of crypto, and I believe Freedx has a pivotal role to play in shaping that future. We invite you to join us on this journey as we build a crypto exchange that is truly worthy of your trust.

Jonathan Farnell

CEO, Freedx